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創業是一門藝術——Steve Blank

2013-08-21 10:09:09   Tag:

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硅谷創業大師Steve Blank談創業。(節選)

You know entrepreneurship truly is a faith-based activity, and it's what I call NP complete. And it's almost like saying go paint your "stary night". That is the creation of startup is incalculable. You have no idea what's gonna come out. And I have that theory which is we have been confusing entrepreneurship with science. It might actually be that world-class entrepreneurs are much more like artists, and in fact a special breed of artists.
創業必須以信念為基礎,充滿了不確定性。好比你重畫《星夜》(梵高的作品)過程絕無可能精確預測,結果必然迥然不同。創業不是一門科學,一流的企業家更像藝術家,是特殊的藝術家。

As you think about artists, you have artists who perform and artists who compose. And I contend that founders are composers and what they do is they are capable of attracting world-class performers who help them bring their vision to life. We've been teaching art for hundreds probably thousands of years. Yet we still don't know what makes world-class composers.
藝術家分兩類,一類從事表演,一類從事創作。企業家屬于后者,他們擅長吸引一流的演奏家表演自己的作品。藝術教學已有千百年歷史,仍然不知道一流的作曲家從何而來。

Is it Malcon Gladwell says if you practice ten thousands of hours you can compose? maybe. Is it Gee giving everybody the world-best tools and you can now make composers? Dose Garageband make better composers? No, I think that makes more people compose but how many more people make masterpieces with better tools.
格拉德威爾說只要勤奮練習就能作曲?我看懸. 有稱手的工具就能培養作曲家?Garageband(音樂創作軟件)能提高創作水平嗎?作曲的人更多了,但是有多少人寫出更美的音樂呢?

I think tools that we developing are actually scientific tools. The irony is we are giving scientific tools to people whom I think are artists. And that makes this kind of amazing. This is a creative process, so I love the idea combining rigid in a methodology with art with science and with passion and with creativity.
這些工具都是科學的工具,問題是我們想用科學工具創造藝術,這太滑稽了! 創業是創意過程,所以我把它看成藝術、科學、激情、創造力的結合。

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